Corporate Design, Brand Design, Webdesign 

Shaping Fischer Smits

Branding the right spot

How to transform an image into image

Fischer Smit's focus of activity is in the area of residential property development. They are looking for a separate solution for each location and attach great importance to the homogeneous integration of the project into the urban environment. To do this, they acquire real estate, coordinate the planning and have residential buildings built by mostly local companies.


Fischer Smits & Coll. GmbH

Project Board

Juliane Fischer 
Marcus Hein


Corporate-Design, Branding, Art Direction, Editorial Design, Digital Publishing, Brand-Photography, Web-Design, App-Development 

Shaping core values

Permanent Temporary worked together closely with the founders to shape their visual identity and make the brand more agile.

The re-design of the word mark was the first step: The connection of teamwork was more highlighted. The word mark became more easy to use, more easy to read and shaped into a more simple way that gives the brand a modern and vital touch. 

A new combination of the color system has been developed to respond to digital needs and to shape an attitude in their market. In addition the newly image language reacted well with the colors to make a unified and solid appearance.

The result is a clear and contemporary statement that forms a pleasant contrast to the highly differentiated market. This not only attracts new specialists for the young company with whom one can identify better in our modern world, but also helps to raise awareness for the company's touching points.

Are you planning to shape your company`s brand? Or do you need help to attract new specialists?

Talk to us and we will find a plan!