The title »encore« chosen by the graduates underscores the continuity of artistic creation and its constant development.
The design concept takes up the idea of »one more time«: The posters can be repeated endlessly and arranged according to their own needs. Like different billboard sizes can be used with one poster to shape the visual identity variably. That not only reduces printing cost but also pushes the awareness significantly in a playful way.
With the high-quality catalog, the Städelschule is adopting our newly developed concept for the first time: all theses are now integrated into the catalog, which works like a “white cube” on paper.
Tobias Rehberger, Principal
Museum für Moderne Kunst Frankfurt
Dr. Susanne Gensheimer, General Director
Bernd Reis (curator), MMK Frankfurt
Jonas Leihener (artistical director), Städelschule
Marcus Hein, Design & Art Direction
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