Berlinale

Project description:

Timelessness is a reliable indicator

The city of Berlin is charac­teri­zed by a differen­tiated cinema land­scape and a film loving audi­ence. Right in the middle is the Berlinale as a major cultural event and one of the most im­por­tant events in the interna­tio­nal film industry.

Over 300,000 tickets sold, almost 20,000 trade visitors from 124 countries, including around 3,700 journalists; Art, glamor, party and business are inextricably linked.

Our branding concept deals with the values of the festival in a playful and emotional way and gives the Berlinale a recogni­zable and uniform but diverse face.