Berlinale

Branding

Excerpt from the poster design branding “Retro Perspective” of the Berlinale Berlin
Poster design branding “Perspective German Cinema” of the Berlinale Berlin
Poster design branding “Generation” of the Berlinale Berlin

Timelessness is a reliable indicator

The city of Berlin is characterized by a differentiated cinema landscape and a film loving audiences. Right in the middle is the Berlinale as a major cultural event and one of the most important events in the international film industry.

Over 300,000 tickets sold, almost 20,000 trade visitors from 124 countries, including around 3,700 journalists; Art, glamor, party and business are inextricably linked.

Our branding concept deals with the values of the festival in a playful and emotional way and gives the Berlinale a recognizable and uniform but diverse face.

Client

Berlinale

Project Board

Marcus Hein, Design Direction

Development

Branding

Poster design branding “Retro Perspective” of the Berlinale Berlin
Poster design branding “Generation” of the Berlinale Berlin