VERYSOON

Project description:

Revolution - Returning value

In shrinking cities, the future is not shaped by stag­nation, but by the courage to change. Accor­ding to U.S. economist Richard Florida, it is primarily the »crea­tive class« that leaves first. But it is also the first to bring new life into neigh­bor­hoods: reinvi­go­rating, reimagining, and revaluing them. This is exactly where VERYSOON comes in: a stra­te­gic action framework designed to activate, connect, and strengthen creative potential, counteracting the so-called »brain drain«.

VERYSOON is a self-initiated project that opens up spaces – for ideas, exchange, and trans­formation. It creates visibility for the players in a shrinking city and brings hidden potential to light. Developed for cities see­king new narratives, fresh impul­ses, and long-term strategic perspectives. It acti­va­tes the creative scene, reani­mates neglec­ted areas, and boosts visibility: both inter­nally and externally. For resi­dents, visitors, and investors alike.

At the heart of the developed Visual Identity is a custom type­face created specifically for this project. It carries the entire visual system – combi­ning indivi­du­ality with emotion, ensuring recog­nition, and under­lining the project’s stra­te­gic ambi­tion: identity through design. New instead of old. The design is minimal but not neu­tral. It speaks, takes a stand, and provi­des orien­tation.