The city of Berlin is characterized by a differentiated cinema landscape and a film loving audiences. Right in the middle is the Berlinale as a major cultural event and one of the most important events in the international film industry.
Over 300,000 tickets sold, almost 20,000 trade visitors from 124 countries, including around 3,700 journalists; Art, glamor, party and business are inextricably linked.
Our concept deals with the values of the festival in a playful and emotional way and gives the Berlinale a recognizable and uniform but diverse face.
Marcus Hein, Design Direction