Städelschule/MMK Frankfurt

Branding

Slide Image

encore

The cooperation between the two internationally renowned institutions provides an insight into the latest productions by a total of 31 artists from the classes of Judith Hopf, Christa Näher, Willem de Rooij, Douglas Gordon, Michael Krebber, Simon Starling and Tobias Rehberger.

The title »encore« chosen by the graduates underscores the continuity of artistic creation and its constant development.

The design concept takes up the idea of »one more time«: The posters can be repeated endlessly and arranged according to their own needs. Like different billboard sizes can be used with one poster to shape the visual identity variably. That not only reduces printing cost but also pushes the awareness significantly in a playful way.

With the high-quality catalogue
, the Städelschule is adopting our newly developed concept for the first time: all these are now integrated into the catalogue, which works like a “white cube” on paper.

Client

Städelschule Frankfurt, 
Tobias Rehberger, Principal

Museum für Moderne Kunst Frankfurt
Dr. Susanne Gensheimer, General Director

Project Board

Bernd Reis (curator), MMK Frankfurt
Jonas Leihener (artistical director), Städelschule
Marcus Hein, Design & Art Direction

Development

Branding, Art Direction, Design Direction