Abplanalp Lab

Project description:

Design for a Heartbeat

The emerging field of cardioim­munology explores how chronic inflammation affects cardio­vas­cular health and identi­fies new therapeutic pathways. The Aplan­alb Lab at Goethe Univer­sity Frank­furt investigates these connec­tions and seeks to engage scientists, students, and followers world­wide.

Permanent Temporary develo­ped a corpo­rate design that stands out for its clarity and recog­ni­zability. Color palette, typo­graphy, and a unified design system con­nect the lab’s touchpoints.

The new wordmark is concise, minimal, and contemporary. It conveys clarity, scientific rigor, and forward-thinking relevance.

A pared-down, clear typo­graphic approach defines the visual identity inside and out: maxi­mally legible and consis­tent across media. It works seam­lessly across plat­forms, structures content, and builds trust.

A custom-designed color palette com­bines scientific credibility with striking moder­nity, using pure tones. The colors are accessible, high-contrast, and optimized for both digital and print media.

From functional to emotional: The website as successful tech branding

The website is fully responsive: it adapts smoothly to any device, delivering a coherent, intuitive user experience that makes scientific content easily acces­sible. Clear lines, generous white space, strong contrasts. The design guides without distractin – for optimal read­abi­lity, easy navigation, and maximum functionality.

A visual highlight: an interactive 3D model of a human heart that responds to mouse and touch movements, bringing science to life.

Design principles: clear lines, generous white space, strong contrasts, optimal readability, simple navigation, acces­si­bi­lity, and a semantically clean structure.