Dresdner Hof

Project description:

From history to design

For the Dresdner Hof, a revita­lized exhi­bi­tion palace in the heart of Leipzig, a brand design was developed that not only refe­ren­ces history but continues it. At its core is a custom-designed headline typeface, which forms both the wordmark and the guiding visual motif.

For Art Invest in Berlin, a typo­graphic con­cept was created that combines archi­tec­tural clarity with cultural depth. The new typeface is based on histo­rical advertising templates and was carefully refined – a modern translation into a new visual language.

It is applied across all media: in print and online, in wayfinding systems, and on signage. The result is a consistent visual identity that makes the brand tangible and memorable.