Jewish Community Offenbach

New corporate identity building on Jewish traditions

Corporate Design Jewish Community of Offenbach K.d.ö.R. letterhead
Jewish Community Offenbach K.d.ö.R. Corporate design logo
Jewish Community Offenbach K.d.ö.R. Corporate Design Type Design Animation

Project description:

David is lived in Offenbach

Based on the initial situation and due to techno­logical changes, a new responsive design concept and corporate design had to be developed to adapt to modern devices.

In a detailed briefing with the board member Henryk Fridman, responsible for techno­logy in the commu­nity, we created »DAVID« – an exclusive, two-layered type system usable online and in print.

The type concept is deeply rooted in Jewish tradition and values. Early sketches by the Jewish type designer Berthold Wolpe, who fled Offenbach during the Nazi era, strongly influenced the design. The DAVID type system translates traditional values into a con­tem­porary visual language.

The final element of the design draws on the Menorah to deve­lop a unified grid, serving as the struc­tural foundation for all glyphs in both headline and text versions. The result is a harmo­nious aesthe­tic giving the type­face a distinct Jewish identity.

In print, refined typography stands for precision, expression, and conviction. Letterhead and busi­ness card layouts follow a clear design grid, balan­cing white space, typography, and symbo­lism. Posters highlight the expressive character of the typeface, acting as both an infor­mation carrier and design statement.

Client

Jüdische Gemeinde Offenbach am Main K.d.ö.R.

Project Board

Henryk Fridman, Board Member JGOF

Marcus Hein, Design Direction

Development

Corporate Design, Type Design, Web-Design, App-Development

Jewish Community Offenbach K.d.ö.R. Corporate Design Type Design Grid
Jewish Community Offenbach K.d.ö.R. Corporate design poster
Jewish Community Offenbach K.d.ö.R. Corporate editorial design