Anhalt University - FB3

Project description:

Three into One – The Merger at Anhalt University

Department 3 at Anhalt University of Applied Sciences unites three distinct fields of study: Architec­ture, Facility Manage­ment, and Geoinfor­mation at a location rich in tradition: the Bauhaus Campus in Dessau. Situated near one of the most influential places in design history, the depart­ment itself was also meant to grow closer: visually and struc­turally, both internally and externally.

The goal was to make the interdis­ci­pli­nary character of teaching more visible and to position the entire depart­ment as a strong, interconnected unit. A new visual identity was nee­ded – one that reflects both the unity of the three disciplines and their proxi­mity to the Bauhaus spirit: clear, minimal, and con­tem­porary.

In collaboration with the depart­ment, we deve­loped a visual system that not only streng­thens formal cohesion but also com­mu­nicates a strategic brand mes­sage: Three disci­plines. One attitude. A shared presence.

The new corporate design trans­lates the idea of fusion into a visual language based on reduc­tion, modularity, and clari­ty. The design system avoids illus­tra­tive or symbo­lic elements and instead relies on a graphi­cally precise combi­nation of typography, color, and space.

This way, belonging isn’t explai­ned, it’s made consistently visible. The modular typogra­phic system of the wordmark creates clarity, recognition, and distinc­tion.

A consistent umbrella brand system unites the diversity of pro­grams and insti­tutes under one shared identity while still allowing for individual expression.

A clear and consistent typeface is a key compo­nent of AFG’s com­mu­nication. The new type­face, Stratum, a geometric grotesque, is intended for use across web and print media.

The editorial design is playful and experi­mental. It uses crea­tive freedom to bring content to life in engaging ways.

The color system also follows a modular principle: the primary color for the depart­ment and its institutions is a soft gray. Each program is assigned its own secondary color.

The result is a visual identity that com­muni­cates attitude. It posi­tions the campus confi­dently in the academic compe­tition for visibility, trust, and future talent. At the same time, it allows room for individual expres­sion and remains flexible in its application.