City of Mühlheim am Main

Project description:

At Home on the Main

Mühlheim am Main is a town known for its high quality of life. Shaped by its natural setting along the river, an active civic spirit, and short distances to green spaces, it offers both tranquility and vitality. The city is lively and engaged: Sports hold a strong social value, as do volunteer work, community clubs, and public life.

The task: Develop a visual language that reflects the city’s identity. The goal was to create a corporate design that not only works, but speaks – conveying an authentic image of the city: approach­able, active, and clear. The new identity was designed to foster a strong sense of belon­ging internally, while being easily recog­nizable exter­nally. The city’s energy – in every sense of the word – was to be reflec­ted in its visual and communi­cative presence.

The Beautiful Miller's Daughter

At the heart of the new identity is the logo mark. Its dynamic curve echoes the move­ment of the river and translates the city's momen­tum into a visual language: Mühl­heim, a place of beauty and flow. The design conveys both clarity and energy – like an active impulse that opens up and connects.

Alongside the logo, a systematic word­mark structure was develo­ped, allowing for flexible use across various depart­ments and contexts while streng­the­ning internal cohe­sion. The typo­graphic concept focuses on readability and character, com­bining a sense of conti­nuity with a reference to the city's history. The color concept adds balan­ced high­lights: a soft blue and a gentle grey emphasize the city’s vibrancy.

In addition to the logo and statio­nery (letter­head, business cards) and forms, key communi­cation tools such as the city newspaper and elements of the vehicle fleet were redesigned. The result is a consis­tent identity with strong recog­nition: Mühl­heim as an active, livable city at the heart of the Rhine-Main region.