Städelschule/MMK Frankfurt

Project description:

encore – We want more

Two internationally renowned institutions – the Städelschule and the MMK Frankfurt – present Encore, a joint exhibition show­casing 31 graduates. The show brings together works from the classes of Judith Hopf, Christa Näher, Willem de Rooij, Douglas Gordon, Michael Krebber, Simon Starling, and Tobias Rehberger. The title, chosen by the students them­sel­ves, points to continuity, pro­gress, and artistic develop­ment beyond graduation.

The goal of this unique colla­bo­ration was to create a visual identity that captures the open, experi­men­tal spirit of the exhi­bition and communicates it with strong impact.

The design concept translates the idea behind the title into a modular system that can be repeated and combined end­less­ly. The resulting pattern acti­vates public space in surprising ways – cost-effective and striking at the same time. For the documen­tation, a new con­cept for the exhibition catalogue was developed: like a “white cube” on paper, it offers space for all parti­cipating artists and their work. The result is a contem­po­rary and confident branding that reflects both the diversity of the works and the excellence of the academic programs.

The exhibition proved to be a suc­cess not only in terms of content, but also in com­mu­­ni­cation: visitor numbers doubled com­pa­red to the previous year. The innovative design concept played a signifi­cant role in boosting visibility.