unbreakmyheart

Project description:

One Grid. Many Feelings.

Unbreakmyheart is the passion project of Sabine Lydia Schmidt, a cultural manager, catalyst, and doer. Her event series brings unique concert experiences to changing venues in and around Frankfurt. The events are always personally curated, emotionally charged, and consistently presented with conviction.

A visual identity was created for unbreak­myheart that combines recognizability with design openness.

At its core is a typographic poster system. The grid remains constant while the type­face changes. Each event receives its own tone, some­times loud, sometimes quiet, sometimes experimental.

The foundation consists of clearly defined design principles: a dis­tinc­tive modular grid, generous headline spaces, and artist names set in a fixed corporate typeface. Comple­men­ted by the use of illus­trative or experi­mental typography, this creates a dynamic visual langu­age – flexible in expression, consistent in imagery.