In the beginning there is a sketch, a picture of a letter or just a shape of an object. Typography is important – for culture, for companies, for readers, for writers, for designers, for many individuals. Type transports information, type shares emotions and type can be art. But specifically, type claims and transforms content into an image. Can you guess it? We love type! Really, really really. We see typefaces as sculptures, we use them as performers and develop them to be ambassadors.
Marcus Hein, Design Direction